Effective Date: January 24, 2026 Company: Apex Meridian (“Apex Meridian,” “we,” “us,” or “our”) Website: http://apexmgs.com
This Privacy Policy explains how Apex Meridian collects, uses, discloses, and safeguards information when you visit our website, request information, sign up for services, or use our AI-powered tools and related services (collectively, the “Services”).
1) Information We Collect
A. Information you provide (directly)
We collect information you provide when you:
Submit a form, request a demo, or contact us
Create an account or sign up for Services
Communicate with support
This may include:
Contact information: name, email, phone number, company name, job title
Billing information: billing contact details and payment details (processed by our payment processors)
Configuration inputs: business hours, services, FAQs, scripts, call routing rules, brand/voice guidelines, appointment rules, and similar operational details
Communications: messages you send to us, including support tickets
B. Customer Data processed on behalf of clients
Our clients (businesses) may use our Services to communicate with their customers and leads (for example, via website chat, SMS, phone calls, email, appointment booking, and review requests). In that context, Apex Meridian may process “Customer Data,” which can include:
Names, phone numbers, emails, and appointment details
Chat messages and form responses
Call metadata such as date/time, duration, and routing (for example, whether a call was answered or escalated)
Review content and related customer feedback
Other data submitted by the client or captured through client-approved workflows
Call recordings and transcripts: Apex Meridian does not record calls or store call transcripts as part of our Services.
Important: When we process Customer Data for a client, we act as a service provider/processor for that client. The client controls what is collected and how it is used.
C. Information collected automatically (website + service usage)
We may automatically collect:
Device and browser information (IP address, browser type, device IDs)
Usage data (pages visited, features used, logs, timestamps)
Approximate location derived from IP address
Cookies and similar technologies (see Section 6)
2) How We Use Information
We use information to:
Provide, operate, and maintain the Services
Configure and personalize AI assistants, chat tools, and automations as directed by clients
Route calls/chats, qualify leads, and schedule appointments per client rules
Send service-related communications (alerts, confirmations, support updates)
Improve performance, reliability, safety, and accuracy of the Services
Prevent fraud, misuse, and security incidents
Process payments and manage subscriptions
Comply with legal obligations and enforce agreements
3) How We Share Information
We may share information:
With service providers that help us run the Services (hosting, analytics, communications providers, payment processing, customer support tools). They may access information only to perform services for us.
With our clients when we process Customer Data on their behalf (for example, delivering lead details, call outcomes, appointment bookings, and review responses back to the client).
For legal and safety reasons if required by law or to protect rights, safety, and security.
In business transfers (merger, acquisition, financing, or sale of assets) where information may be transferred as part of the transaction.
We do not sell personal information for money.
4) AI, Automated Decisions, and Human Review
Some features use AI to generate responses, qualify leads, summarize chats, draft review replies, and automate workflows. AI output can be imperfect.
Depending on client settings, actions may include:
Booking an appointment on a client calendar
Sending confirmations and reminders
Routing calls or escalating high-priority leads
Drafting responses in the client’s “voice”
Clients can configure rules and may review/edit outputs.
5) Communications (Calls, Texts, Email) and Consent
Our Services may send or place calls and texts on behalf of clients for:
Lead follow-up
Appointment confirmations and reminders
No-show reduction messages
Customer support and common inquiries
Review requests
Clients are responsible for obtaining any legally required consent from their end users (including TCPA compliance for texts/calls in the U.S.). We provide tools to support consent, opt-out, and logging.
Opt-out: If you receive text messages powered by our platform, you may be able to opt out by replying STOP (if enabled by the client).
6) Cookies and Tracking Technologies
We use cookies and similar technologies to:
Enable core site functionality
Measure performance and usage
Improve and secure the Services
You can control cookies through your browser settings and (if available) site cookie controls.
7) Data Retention
We retain information only as long as necessary to:
Provide the Services and support
Meet legal, accounting, and security requirements
Resolve disputes and enforce agreements
Retention length can depend on client settings and contractual requirements. Clients may request deletion of Customer Data where applicable.
8) Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information. No system is completely secure, and we cannot guarantee absolute security.
9) International Transfers
If you access the Services from outside the country where our servers or providers are located, your information may be transferred and processed in those locations. Where required, we use appropriate safeguards for cross-border transfers.
10) Your Rights and Choices
Depending on your location, you may have rights to access, correct, or delete your personal information, and to object to or restrict certain processing.
If you are an end user interacting with a client’s AI assistant/chat/phone system, contact the business you interacted with first. If needed, you can also contact Apex Meridian using Section 12.
11) Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.12) Contact Us
Effective Date: January 24, 2026 Company: Apex Meridian (“Apex Meridian,” “we,” “us,” or “our”) Website: http://apexmgs.com
These Terms & Conditions (“Terms”) govern access to and use of our website and Services. By accessing or using the Services, you agree to these Terms.
1) Services Overview
Apex Meridian provides AI-enabled business tools, which may include:
24/7 AI sales and lead support and calendar booking
AI phone assistants for answering and routing calls
Website chatbots for real-time visitor support and lead capture
Review and reputation management automation
Appointment reminders and no-show protection via calls/texts
Custom AI agents for workflow automation
Specific features available to you depend on your subscription and configuration.
2) Eligibility and Account Responsibility
You must be at least 18 years old and able to form a binding contract to use the Services. You are responsible for:
Maintaining account confidentiality
All activities under your account
Providing accurate and current information
3) Client Responsibilities and Compliance (Critical)
You are responsible for compliance with all applicable laws and regulations related to your use of the Services, including but not limited to:
TCPA and telemarketing laws (calls/texts), including required consent and opt-outs
CAN-SPAM (email communications)
Privacy laws (state, federal, and international as applicable)
Call recording and monitoring laws (one-party vs. two-party consent) Note: Our Services do not record calls or store call transcripts, but you are responsible for compliance for your overall communications and any third-party tools you use.
Industry-specific requirements (e.g., healthcare, financial services) if applicable
You will not use the Services to send unlawful, deceptive, or abusive communications.
4) Authorized Use and Restrictions
You may use the Services only for legitimate business purposes. You may not:
Reverse engineer or attempt to extract source code or model prompts
Use the Services to violate laws or third-party rights
Circumvent rate limits or security controls
Transmit malware or harmful code
Use the Services for spam, harassment, or deceptive practices
Use the Services to make high-risk decisions where errors could cause harm without appropriate human review (e.g., medical diagnosis, legal advice)
5) AI Outputs and Disclaimers
AI-generated responses, summaries, classifications, and recommendations may be inaccurate or incomplete. You are responsible for:
Reviewing outputs for accuracy when needed
Ensuring messaging reflects your policies and legal requirements
Confirming appointments, pricing, and commitments before relying on automated output
We do not guarantee increased revenue, lead conversion, review ratings, or specific business outcomes.
The Services may integrate with third-party platforms (e.g., Google/Microsoft calendars, CRMs, website tools, SMS/voice providers). Your use of third-party services is governed by their terms. We are not responsible for third-party outages, errors, or policy changes.
7) Fees, Billing, and Taxes
Fees, billing frequency, and included usage limits will be set out in your order form, subscription page, or statement of work. You agree to pay:
Subscription fees
Usage-based charges (if applicable, such as call minutes, SMS volume, or message volume)
Applicable taxes
Late payments may result in suspension or termination of Services.
8) Term, Suspension, and Termination
These Terms remain effective while you use the Services. We may suspend or terminate access if:
You violate these Terms
You fail to pay fees when due
Your use poses a security risk, legal risk, or operational harm
Required by law
Upon termination, your right to use the Services ends. Data access/export may be available per your plan and applicable law.
9) Confidentiality
If we receive non-public information about your business (including scripts, workflows, pricing, and customer lists), we will treat it as confidential and use it only to provide the Services, subject to our Privacy Policy and any separate agreement.
10) Intellectual Property
We own the Services, software, and underlying technology. You retain ownership of your content and Customer Data. Subject to these Terms, you grant us a limited license to process your content solely to provide and maintain the Services.
11) Warranty Disclaimer
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
12) Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, APEX MERIDIAN WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNT PAID BY YOU TO APEX MERIDIAN FOR THE SERVICES IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not allow certain limitations, so portions may not apply.
13) Indemnification
You agree to defend, indemnify, and hold harmless Apex Meridian and its officers, directors, employees, and contractors from claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising from:
Your use of the Services
Your communications with end users
Your violation of law or third-party rights
Your content or Customer Data
14) Governing Law and Venue
These Terms are governed by the laws of Florida, USA, without regard to conflict-of-law rules. Any dispute will be brought in the courts located in [INSERT COUNTY/STATE], and you consent to jurisdiction and venue there.
15) Changes to These Terms
We may update these Terms from time to time. We will update the Effective Date when changes are posted. Continued use means you accept the updated Terms.
Empowering businesses with innovative solutions. At Apex Meridian, we are committed to providing seamless support and fostering growth. Connect with us for a brighter, smarter future!